Notes and time spent, by Miles Begin.

connecting digital with physical, and why (from a directorial viewpoint)

A designer is life’s propmaster. And a good business plan is it’s script. Our job is to place the things that people use at their fingertips and in their hands at the right moment in the story.

Who wouldn’t delight in bringing the digital and physical aspects of a brand to life? It’s great fun, but it takes a connected series of beautiful and functional artifacts to allow real people to articulate these stories we’re trying to tell.